Business to Business Marketing
Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
კატეგორია:
წელი:
2010
გამოცემა:
01
გამომცემლობა:
Pearson
ენა:
english
გვერდები:
552
ISBN 10:
0136058280
ISBN 13:
9780136058281
ფაილი:
PDF, 4.18 MB
IPFS:
,
english, 2010
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