Globalizing Ideal Beauty: How Female Copywriters of the J....

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Globalizing Ideal Beauty: How Female...

Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century

Denise H. Sutton (auth.)

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როგორ მოგეწონათ ეს წიგნი?

როგორი ხარისხისაა ეს ფაილი?

ჩატვირთეთ, ხარისხის შესაფასებლად

როგორი ხარისხისაა ჩატვირთული ფაილი?

კატეგორია:

Business & Economics - Sales & Marketing

წელი:

2009

გამომცემლობა:

Palgrave Macmillan US

ენა:

english

გვერდები:

215

ISBN 10:

1349376787

ISBN 13:

9781349376780

ფაილი:

PDF, 1.62 MB

IPFS:

,

english, 2009

ამ წიგნის ჩამოტვირთვა მიუწვდომელია საავტორო უფლებების მფლობელის საჩივრის გამო

Beware of he who would deny you access to information, for in his heart he dreams himself your master

— Pravin Lal

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Linc Bartlett [Bartlett, Linc] — Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert (Copywriting, Creative Writing)

Dave Saunders — Twentieth Century Advertising

David Ogilvy — Ogilvy on Advertising

Geoffrey Jones — Beauty Imagined: A History of the Global Beauty Business

David Ogilvy — Ogilvy on Advertising

Melissa A. McEuen — Making War, Making Women: Femininity and Duty on the American Home Front, 1941-1945

Kruti Shah, Alan D'Souza — Advertising and Promotions: An IMC Perspective

Lori Anne Loeb — Consuming Angels: Advertising and Victorian Women

Ellen Gruber Garvey — The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

Geoffrey Jones — Beauty Imagined: A History of the Global Beauty Business

Bridget Brennan — Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Brennan Bridget — Why She Buys

Ogilvy, David — Ogilvy on Advertising

David Ogilvy — Ogilvy on Advertising

Alice L. Muncaster; Ellen Yanow Sawyer; Ken Kapson — The baby made me buy it! : a treasury of babies who sold yesterday's products

Roland Marchand — Advertising and the American dream: Making way for modernity, 1920-1940

Patricia Johnston — Real Fantasies

Roland Marchand — Advertising the American Dream: Making way for Modernity 1920–1940

Tawnya J. Adkins Covert — Manipulating Images : World War II Mobilization of Women through Magazine Advertising

John Wilmshurst, MA, FCAM, FClnstM, and Adrian Mackay, BSc (Hons), DipM, MCIM, MBA (Auth.) — Fundamentals of Advertising

David Ogilvy — Ogilvy on Advertising

Tom Reichert, Jacqueline Lambiase — Sex in Advertising: Perspectives on the Erotic Appeal

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Applegate, Edd — The rise of advertising in the United States : a history of innovation to 1960

Katherine J. Parkin — Food Is Love: Advertising and Gender Roles in Modern America

Kathy Lee Peiss — Hope in a jar : the making of America's beauty culture

Vickie Rutledge Shields; Dawn Heinecken — Measuring Up: How Advertising Affects Self-Image

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Melissa A. McEuen — Making War, Making Women: Femininity and Duty on the American Home Front, 1941-1945

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Lynn M. Thomas — Beneath the Surface ; A Transnational History of Skin Lighteners

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Tom Reichert — The Erotic History of Advertising

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