Writing for Busy Readers: Communicate More Effectively in the Real World
Todd Rogers, Jessica Lasky-Fink
Writing well is for school. Writing effectively is for life.Less is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
When the influential guides to writing prose were written, the internet hadn’t been invented.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
When the influential guides to writing prose were written, the internet hadn’t been invented.
კატეგორია:
წელი:
2023
გამომცემლობა:
Penguin Publishing Group
ენა:
english
ფაილი:
PDF, 10.22 MB
IPFS:
,
english, 2023