Sales Promotion: How to Create, Implement and Integrate...

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Sales Promotion: How to Create,...

Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work

Name: Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
ISBN: 9780749450212

Roddy Mullin, Julian Cummins

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The sales promotion is one of the marketer's most tested and most effective tools. Sales Promotion by Roddy Mullin and Julian Cummins explains all the stages of creating and implementing innovative and successful sales promotions. Sales Promotion details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising, as well as changes in the law. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.

კატეგორია:

Business & Economics - Sales & Marketing

წელი:

2008

გამოცემა:

4th

გამომცემლობა:

Kogan Page

ენა:

english

გვერდები:

321